WHAT WE DO
Biometric Fraud Prevention
Biometric modalities (face, eyes, voice) as identity means are rapidly emerging as the preferred choice to replace old passwords.
Unlike passwords which can be changed, such identities are irreplaceable (something you are) and become high priority cyber attack targets.
IsItYou uses AI-powered behavioral based technology as a security layer over such biometric modalities. It scans for potential fraud activity and keep consumers safe.
IsItYou defines a new security standard to establish secure, trusted and personalized links between customers and the brands with which they carry out business.
Bottom Line: Is This User Human?
There should be little doubt that passwords are on their way out with more advanced solutions taking over the market for authentication. Modern biometric modalities (face, eyes, voice) are rapidly emerging as preferred choices to replace old passwords. Unlike passwords that can be replaced, such identities are irreplaceable (something you are) and so become high priority cyber-attack targets.
IsItYou developed deep AI-powered technology that can be layered over such authentication modalities to scan for potential fraud activity and keep consumers safe. IsItYou's Identity Biometric Early Warning Rating Engine (BEWARE) defines a new security standard to establish trusted and personalized links between customers and the brands with which they carry out business.
Modern biometrics provide automated methods for individual authentication of a person by distinctive physical or behavioural characteristics, or both, that generate a unique biometric identity. The weakest aspect of any biometric modality is impersonation –the ability to circumvent the biometric authenticator and pretend that the subject under test is a real human being whereas in reality it is not– resulting in a fake biometric identity. The distinction whether a subject is a real human being or anything else is a multi-dimensional that cannot be addressed by simple, one-factor solutions.
Based on a strong AI foundation, IsItYou has developed a technology that Fuses certain Physical body characteristics, Behavioural action patterns, Cognitive user reactions and Context-specific background geometries into a multi-class, deep self-learning engine capable of classifying biometric cyber-attacks. BEWARE's fusion process preserves the each biometric modality's markers for universality, uniqueness, and permanence while at the same time raising its resilience to impersonation attacks.
Over 10 million of impersonation events across a wide range of situations were studied and classified over the course of five years. The findings from this effort were used to provide IsItYou's BEWARE with the very strong capability to differentiate between real and fake biometric identities.
ONLY HUMANS ALLOWED
Humans are complex creatures. They look a certain way, diffract light in a specific manner, their normal behavior includes recognizable traits.
We combine user psychology, computer vision, sensor fusion, and ergonomics in a complex multi-layered analysis that provides you with a simple answer:
Are they HUMAN?